9,404 professionals reached: recruiting campaign helps Privatklinik Wyss fill a position

A physician position in front of the right audience

Privatklinik Wyss advertised a position for a resident physician in psychiatry/neurology. The goal of the project was to bring the position to the attention of potential candidates in a medically relevant setting.

Peak Atlas documents the campaign as a recruiting project using a newsletter sponsorship. The message about the open position was built into email communication to a well-matched audience.

Newsletter sponsorship as a recruiting channel

A newsletter connects the job offer with an established information format. For communicating the position, this means recipients can discover the offer in a professional context and find out more if they are interested.

The project described here used email marketing in the form of a newsletter sponsorship. The documentation focuses on this channel and the results reported for it.

9,404 reached, position successfully filled

The published case study reports 9,404 potential candidates reached, an open rate of 43 percent and a click-through rate of 3.2 percent. The advertised resident physician position was successfully filled.

The figures describe reach, opens and clicks. They are not applicant numbers. The decisive outcome of the recruiting effort is the documented filling of the position.

Putting the result in context

The project illustrates the value of outreach that fits the audience professionally. A specialized information format creates a link between its readers’ interests and a specific career opportunity.

Peak Atlas cites the campaign as an example of recruiting through newsletter sponsorship. The full case study contains further information on the approach and the campaign analysis.