University Hospital Zurich fills open position after digital recruiting campaign

The task: making an open position visible

University Hospital Zurich (Universitätsspital Zürich) had an open position in internal medicine to fill. The recruiting campaign was meant to make the position known to a well-matched medical audience in the DACH region and draw potential applicants’ attention to the offer.

Peak Atlas documents the project as an example of how digital communication can support outreach to young physicians.

Outreach via email and social media

The campaign used email marketing and social media marketing. It was aimed at junior physicians in Germany, Austria and Switzerland. This placed the open position in the audience’s everyday information flow through digital channels.

The campaign’s job was visibility and activating potential candidates. Selecting suitable applicants and deciding on a hire remained with the employer.

The documented results

The published case study reports 9,947 potential candidates reached, an email open rate of 36 percent and a click-through rate of 5 percent. The open position in internal medicine was successfully filled.

The figures reflect different stages of outreach: reach describes the people reached, while opens and clicks document the response to the communication. They should not be equated with the number of applications received.

What the project shows

The project illustrates the role a professionally well-matched audience plays in recruiting communication. The job offer became visible in a medically relevant setting and was distributed through two digital channels.

The information is based on the published Peak Atlas case study on University Hospital Zurich, which brings together the approach, channels and results.