Peak Atlas documents recruiting project with SLK-Kliniken Heilbronn

Reaching the next generation of physicians

Peak Atlas documents a recruiting project with SLK-Kliniken Heilbronn. The focus was on reaching medical students for clinical training placements in vascular and endovascular surgery at Klinikum am Plattenwald.

Together with the HR department, a campaign was developed that presented the specialty and the opportunities on site in an accessible way. A detailed editorial article served as the starting point.

Insight as the basis for applying

The editorial described what students can expect in day-to-day clinical work: being part of the team, hands-on tasks under supervision and access to continuing education. This tied the career opportunity to concrete information.

This approach helps prospective candidates assess a training placement against their own goals. Content and recruiting objective work hand in hand.

Distribution through medical information channels

The article was distributed through two newsletter sends to a medically relevant audience. It was also promoted on social media.

For the two newsletters, the published case study reports open rates of 48.7 and 52.9 percent. This turned the editorial content into targeted outreach to potential applicants.

13 active applications documented

According to the case study, 13 medical students subsequently applied to SLK-Kliniken. The documented result is applications; no specific number of hires is derived from it.

Peak Atlas describes the project as a combination of accessible specialist information and the right distribution. The full case study contains the figures from newsletter reporting and website analytics.