Peak Atlas releases free Revenue Leak Check for sales teams and founders

New self-assessment tool shows in under three minutes where revenue is being lost in sales, from unpaid invoices to follow-up to closing.

With the Revenue Leak Check, Peak Atlas is releasing a free online tool for founders, consultants, agencies and service providers who want to find out where their sales currently lose revenue.

The check consists of ten short questions and focuses on concrete money levers in sales: unpaid invoices, deals that are almost ready to close, stalled sales opportunities, follow-up, sales routine, old contacts, closing, meeting conversion, offer & price, and new leads.

Once finished, users receive a sales score, their three most important revenue leaks and a concrete next step.

Lost revenue often isn’t caused by a lack of opportunities

Many companies respond to stagnating revenue with more marketing, more leads or more visibility. The Revenue Leak Check starts earlier: it checks whether existing opportunities are being consistently turned into revenue at all.

In many sales systems, money isn’t lost at the start but later: after the first conversation, after the proposal, during follow-up or just before the decision.

The check makes hidden sales leaks visible

The Revenue Leak Check looks at ten key areas of sales:

• unpaid invoices
• deals that are almost ready to close
• stalled deals
• follow-up
• sales routine
• old contacts
• closing
• meeting conversion
• offer & price
• new leads

This way, the check shows not only whether selling happens at all, but where money is actually being left on the table.

The self-assessment takes less than three minutes

The tool is deliberately short. Users answer ten questions, one per screen. The goal is not a lengthy company analysis but a quick read on where you stand.

The check is aimed at people who are already actively selling and have ongoing proposals, conversations or customer relationships.

Users get a score and their top 3 cash leaks

Once finished, the Revenue Leak Check shows an individual sales score and the three most important areas where revenue may currently be lost.

The result isn’t meant to deliver a magic number but a clear prioritization: where should you start first so that existing opportunities are turned into money more effectively?

The focus is on existing revenue opportunities

Peak Atlas positions the check not as a pure lead-generation analysis but as a look at the entire revenue system.

It centers on questions such as:

• Is there consistent follow-up after proposals?
• Do deals stay open without a decision?
• Are there old contacts that could be reactivated?
• Is cash being delayed by unpaid invoices?
• Is the offer clear enough to make buying decisions easier?

The check is free and non-binding

The Revenue Leak Check is free to use. No credit card is required.

Users receive an initial assessment right after the check and can then decide for themselves whether to work on the identified points on their own or get support.

Peak Atlas’s perspective

Many sales problems seem bigger than they are because it isn’t clear exactly where money is being lost. The Revenue Leak Check narrows this uncertainty down to ten concrete levers. It shows whether the problem really is new leads, or whether existing opportunities aren’t being turned into revenue cleanly enough.

Story explainer: where is your sales process losing money?

When revenue stagnates, the first reaction is often: more leads, more reach, more marketing.

That’s understandable, but not always right.

In many companies, the real problem isn’t that too few opportunities arise. The problem is that existing opportunities aren’t consistently turned into revenue.

That is exactly where the Peak Atlas Revenue Leak Check comes in.

Revenue is often lost after the first sign of interest

A lead gets in touch. A conversation takes place. A proposal is sent. Then nothing happens.

Or: a customer is interested in principle, but nobody follows up clearly. A deal stays open because the next step is missing. An invoice has been issued but not yet paid. An old contact could be reactivated but isn’t approached.

These aren’t abstract strategy problems. They are concrete revenue leaks.

Revenue leaks are controllable points in sales

A revenue leak is a point in the sales process where revenue is lost even though a real opportunity already exists.

Typical examples:

• Proposals aren’t followed up consistently.
• Calls end without a clear decision.
• Old leads aren’t reactivated.
• Price and offer create unnecessary friction.
• New meetings come about too irregularly.
• Unpaid invoices delay cash-in.

The key point: many of these leaks don’t depend on more reach or a bigger budget. They sit within your own system.

The check asks about reality, not theory

The Revenue Leak Check asks ten simple questions. Each question stands for a concrete money lever.

Not: “How systematized is your revenue operations framework?” But: “How well do you really follow up after proposals?”

This simplicity is intentional. The check isn’t meant to impress. It’s meant to create clarity.

Why ten questions are enough

The check covers the sales system along a simple logic:

1. Where is cash already waiting?
2. Which deals could be closed quickly?
3. Which opportunities are stuck?
4. Where do proposals die in follow-up?
5. Is there a real sales routine?
6. Which old contacts are lying around unused?
7. Do conversations end with clear decisions?
8. Is interest reliably turned into meetings?
9. Is the offer losing out due to price or clarity problems?
10. Is the supply of new leads sufficient?

In a short time, this creates a picture of whether sales really is a system, or rather a series of individual activities.

The goal: close the biggest leak first

The Revenue Leak Check does not replace an in-depth 1:1 audit. It is meant to provide an initial prioritization.

The central question isn’t: “How can sales become perfect?”

But: Where is your sales process most likely losing money right now, and what should you fix first?

This kind of clarity is often the first step toward turning existing opportunities into more revenue.